Now, like our friends the yeast, they are productive, no matter how different their individual environment are. They create many different delicious beers as long as the key ingredients remain true. So must we as business owners must be like the yeast and determine that what ingredients we need to survive in our keg (world).
Let's visit the basic list:
- Yeast - that's you bub.
- Water - this is our personal environment that we work in our sanctuary.
- Hops - Consider this your specific skill or talent.
- Grain - Our clients we serve.
Simple enough right? Not so fast. Any brewer knows that without a sterile environment, and the right balance of ingredients is needed. Let's start with the hops. This defines your services as a business Columbus, Cascade, Citra all can create different varieties of different beer and knowing what the end result of your batch will be (Stout, IPA, Pilsner) Next, with enough quality grain you (and your employees), can work off what you do best as happy little yeast. The right clients are the ones you market to within the niche of your services. You are the yeast, of course, magically working to create a wonderful concoction. The water, and what it is stored in (keg, bottle, etc) is the final, yet most misunderstood piece. The quality of the water and cleanliness of the vessel must be pristine. Soap, chemicals, other types of bacteria, temperatures too hot or cold all are detrimental to the productivity in your beer. Know the source of your water folks, and the vessel you have it in.
What is tainting your business' water? Bad Clients? Bad Employees? Lack of Leadership? Political policy? Poor skill set? Negativity? Fear?
When diving into your wort is everything ready for you to do your best work?
Look before you leap folks, that's what makes a great brew.
* Note, like yeast at times we hibernate. I am happy to say that I am finally out of hibernation, back consulting clients about their technical problems they have with their business lowering costs and creating systems to increase profit margins.